Nature Aquarium -

Overview

Partnering with Nature Aquariums to Scale a Customer-First Aquarium Brand to $1M+ Annually. There core mission is to provide an exceptional customer experience, fostering brand loyalty through innovative solutions, quality products, and customer service. This is supported by our commitment to respecting living animals, ensuring customers have the best care knowledge, and empowering and developing our employees.

Nature Aquariums is dedicated to making the aquarium hobby enjoyable
and stress-free. Our core mission is to provide an exceptional customer
experience, fostering brand loyalty through innovative solutions, quality
products, and customer service. This is supported by our commitment to
respecting living animals, ensuring customers have the best care
knowledge, and empowering and developing our employees.

Monthly Average Performance

CA$3,283

COST

63

Conversions

448

CLICKS

6,548

Impr.

The Objectives

Our primary objective was to drive high-quality traffic and increase lead generation. We achieved this by systematically testing a variety of Google Ads campaign types, including Search Brand, Performance Max, Search Non-Brand, and local campaigns. By implementing and optimizing different bidding strategies, we successfully improved the overall quality of website traffic, which directly resulted in a significant increase in the number of leads generated from the ads.

Challenges

We began this project in March 2025 and faced challenges in generating Local store traffic and leads while maintaining strong ad positioning within a limited budget of $500 per month. Efficiently managing this budget to maximize performance and lead generation proved to be a significant challenge.

To address this, we developed a strategy focused on driving high-quality traffic and optimizing the budget to achieve more leads without overspending. In the first month of the project, we recorded 8 conversions at a total cost of $198.69, setting the foundation for further improvements.

After a few months of analyzing the stats and optimizing the campaign, We successfully generated 267 conversions with a spend of $1506.

In August 2025, we successfully generated 312 conversions with a spend of $1386.

After analyzing stats and regular optimization, we sustain our conversion within the same monthly spend of $1300-$1500.

Challenge Statement

Our Goals Were Clear

Maximize Return on Ad Spend (ROAS): Ensure efficient budget allocation to achieve the best possible return on investment.12

Increase Qualified Traffic and Leads: Focus on driving high-quality user volume and lead generation to improve overall conversion performance.13

Enhance Competitive Market Presence: Secure a dominant ad position and actively implement strategies to outperform and capture competitor-related search traffic.

Strategy

We have implemented comprehensive measures to gain better insights and improve key performance indicators (KPIs) including traffic quality, ad positioning, clicks, CTR, conversions, conversion rate, and calls. These efforts have yielded significant improvements in overall results. To drive further performance optimization, we introduced continuous A/B split testing across Search campaigns, structuring them by relevant ad group themes to efficiently allocate budget and secure higher-quality traffic.

Elevated the Optimization Score through systematic implementation of recommended actions and comprehensive testing of diverse ad and campaign types, including Search Brand, Search Non-Brand, and Performance Max (PMax) campaigns, to maximize the generation of high-quality traffic and leads.

Executed regular search term optimization to continuously enhance traffic quality, coupled with device-specific performance adjustments (Mobile, Desktop, Tablet) to ensure effective budget utilization and improve conversion volume.

Conducted geo and device-specific A/B testing of campaign types and bidding strategies (Mobile vs. Desktop) to strategically shift budget allocation toward high-converting segments and reduce spend in underperforming areas.

At the heart of it all, what we loved most was seeing our efforts translate into meaningful connections — knowing that every lead we helped generate was a family or business finding the support they needed from Two Small Men with Big Hearts.

What to 3X Your ROI?

Testimonials

I’ve been working with Trak Marketing to prepare my social media content, and I couldn’t be happier with the results! Their creativity, attention to detail, and ability to capture my brand’s voice are impressive. They consistently deliver high-quality, engaging posts that resonate with my audience. Their professionalism and commitment make them a valuable partner in growing my online presence. Highly recommend!

Tatiana A.

Working with Marina and the folks at Trak was a great experience. Marina’s patience and guidance really helped me understand the ins and out of Google ads/analytics. Being a first time user, I was nervous to engage with the tools but Marina’s knowledge made me feel comfortable that we were in the right hands. I would not hesitate for one second to recommend Trak Marketing for any of your SEO needs. Thanks again for all your help

Craig H.

I couldn’t recommend Trak Marketing enough! Since I started working with them, they have taken the stress of managing my social media completely off my plate. Their team is incredibly easy to work with, and Marina, the owner, is simply amazing. She understands my needs and has helped elevate my online presence significantly. If you’re looking for a reliable marketing partner, look no further—Trak Marketing is the way to go!”

Miranda E.

We met randomly at a quote for a tree. I was a bit hesitant at first, but I was struggling to get leads on my own. Decided to let Marina take over my Google ads accounts. Since moving forward with them, my income has doubled, I’ve been able to hire three more employees and take my business to the next level. Greatly appreciative of how much they have helped us grow and their knowledge.

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Google Ads Case Study

Nature Aquarium