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How Google Ads Helped a Redding Gutter Company Book More Jobs and Grow the Crew

Advanced Seamless Gutter Solutions partners with Trak Marketing for Google Ads. Starting from a new account in September 2024, the campaigns now drive a reliable 20–30 qualified leads per month so the business can stay booked and grow the crew.

The Challenge

Advanced Seamless Gutter Solutions is a full-service gutter contractor in Redding, California, serving homeowners and businesses across Redding and Northern California — seamless installation, repair, replacement, cleaning, gutter guards, and commercial work.

When they came to Trak Marketing in September 2024, lead flow was inconsistent. They needed a steadier stream of qualified local jobs in Butte County, Humboldt County, Redding, and Siskiyou so the crew could stay booked — not feast-or-famine.

The Strategy

We built the Google Ads account from scratch with a clear problem/solution focus: more qualified phone calls and form leads, better traffic quality, and a system that could scale as the business grew.

Key strategies included:

  • A Search campaign with separate ad groups per service (installation, repair, replacement, cleaning, guards, commercial) and Phrase Match keywords to start
  • Two ads per ad group for ongoing A/B testing of messaging
  • A dedicated Call campaign aimed at high-intent searchers ready to phone
  • Performance Max with service-focused asset groups and search themes to expand reach at a lower CPC across Display, YouTube, and Discovery

After strong early months, August showed a sharp drop — conversions fell nearly 80% (4 conversions at a $386.99 CPA) as irrelevant search terms and weak PMax placements wasted budget. We tightened keyword match types from Phrase to Exact Match and excluded low-quality PMax placements so spend followed people who actually needed gutter work.

The Results

September rebounded to 22 conversions at a $74.89 CPA. Across healthy months the account has been delivering roughly 20–30 leads per month — enough qualified demand for Advanced Seamless Gutter Solutions to stay busy, book out the calendar, and scale the team by hiring additional people.

The takeaway: consistent Google Ads growth is not about spending more. It is about matching the right local intent, cutting junk traffic fast when performance dips, and keeping the pipeline full enough to hire and stay booked.

The Takeaway

When search intent, match types, and placements stay tight, Google Ads can turn a local trade business from inconsistent inquiries into a predictable 20–30 leads a month — the kind of pipeline that supports hiring and a full schedule.