Get started with Google Ads, we’ll give you CAD $600 in free ad credit when you spend CAD $600.

Tel: 888.YOU.TRAK 968.8725

How We Booked Out a Durham Landscaper 2 Months in Advance Using Google Ads

Discover how strategic Google Ads optimization turned a limited local budget into a non-stop lead machine.

The Challenge

High Competition, Limited Budget

When Mr. Trim came to us, they wanted to dominate the Bowmanville, ON market. However, they faced a common local service obstacle: generating premium landscaping leads and maintaining a top ad position while keeping to a strict budget of $1,500 to $2,000 per month.
They didn’t just need clicks; they needed paying customers looking for high- end hedge care, tree planting, garden design, and sod installations

Our Strategic Playbook

We didn’t just throw money at standard ads. We ran a hyper-targeted, multi- phase optimization strategy:

  • Aggressive A/B Testing: We structured and split-test Search, Brand,
    Performance Max, and Competitor campaigns to see exactly where the
    highest-quality traffic was hiding.
  • Device & Bid Optimization: We isolated performance across mobile,
    desktop, and tablets. By testing different bidding strategies, we funneled
    the budget exclusively into the devices and areas that converted, cutting
    out wasteful spending.
  • Negative Keyword & Search Term Sculpting: We rigorously audited
    search terms daily to ensure Mr. Trim only paid for high-intent local
    homeowners.
Our Strategic Playbook​

The Transformation

Phase 1: Foundation (February)

We initiated the strategy at the end of February, establishing a baseline by
securing 8 high-quality conversions for $412.00.

Phase 1: Foundation (February)

Phase 2: The Breakthrough (March)

After dialing in the initial data, conversions skyrocketed to 71 leads in March
while keeping the Cost Per Acquisition (CPA) at a healthy $24.00.

Phase 2: The Breakthrough (March)

Phase 3: Hyper-Efficiency (April & May)

By April, we slashed the CPA down to just $17.44, unlocking a massive 144
conversions. This momentum carried heavily into May with 137 conversions,
cementing a predictable, repeatable stream of booked jobs

Phase 3: Hyper-Efficiency (April & May)

In May, I successfully generated 137 conversions with a spend of $2,552.84.

Phase 3: Hyper-Efficiency (April & May)

Ready to Fill Your Calendar?

We specialize in turning local ad spend into a packed schedule. If you are ready to stop wasting money on empty clicks and start booking out your services weeks in advance, let’s build your custom strategy.